Privacy Policy

1. Information We Collect

We collect information that you provide directly to us when you:

• Make a purchase through our online store
• Subscribe to our newsletter
• Contact us with questions or comments

Personal Information

The types of personal information we may collect include:

• Name and contact information (email address, phone number, mailing address)
• Billing and shipping addresses
• Order history and purchase information
• Communication preferences

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• Browser type and device information
• IP address and location data
• Pages visited and links clicked
• Time and date of your visit
• Referring website addresses

2. Payment Information

All payment transactions are processed securely through Clover, a PCI-DSS compliant payment processor. We do not store or have access to your complete credit card information. Payment card details are encrypted and transmitted directly to Clover's secure servers.

For more information about Clover's privacy practices, please visit Clover's Privacy Policy.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations and shipping updates
• Respond to your questions and provide customer support
• Send you marketing communications (with your consent)
• Improve our website and services
• Detect and prevent fraud or security issues
• Comply with legal obligations

4. Email Marketing and Newsletter

We use Constant Contact to manage our email newsletter. If you subscribe through our website or in store, we will send you periodic emails about new products, special offers, classes, and events. Your email address is stored and managed by Constant Contact on our behalf.

You can unsubscribe at any time by:

• Clicking the "unsubscribe" link in any email we send you
• Contacting us directly at knitsnpurlsshop@gmail.com

Please note that even if you opt out of marketing emails, we will still send you transactional emails related to your orders. For more information on how Constant Contact handles your data, see the Constant Contact Privacy Statement.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our website, processing payments, managing email communications, or fulfilling orders. These include:
  • Clover — payment processing (Privacy Policy)
  • Constant Contact — email newsletter management (Privacy Statement)
  • Vercel — website hosting and performance analytics (Privacy Policy)
  • PostHog — product analytics and session recordings. PostHog may record anonymous session replays of your visit (mouse movements, clicks, and scrolling) to help us understand how our website is used and improve the shopping experience. No payment information is recorded. You can opt out by disabling JavaScript or using a browser extension that blocks analytics. (Privacy Policy)
  • Shipping carriers — order fulfillment and delivery
• Legal Requirements: We may disclose information if required by law, court order, or government regulation
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner
• Protection of Rights: We may share information to protect our rights, property, safety, or the rights of others

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user behavior. Cookies are small text files stored on your device.

Our analytics provider, PostHog, uses cookies to distinguish unique visitors and maintain session continuity. PostHog may also record anonymous session replays to help us identify usability issues. No personally identifiable information is captured in these recordings unless you have completed a purchase, in which case your session may be associated with your order.

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information
• Opt-Out: Opt out of marketing communications
• Data Portability: Request a copy of your data in a structured, machine-readable format

California Residents: Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information we collect, request deletion of your data, and opt out of the sale of personal information. We do not sell your personal information.

To exercise any of these rights, please contact us at knitsnpurlsshop@gmail.com.

10. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page and update the "Effective Date" at the top. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: